CASE STUDY
Scot Seat.
Scot Seat leads the way in commercial seat safety and manufacture. Their seats are handcrafted in Scotland for commercial vehicles, camper vans, trains, marine, military transport and emergency service appliances.
Established in 2000, this family-owned and operated business has steadily grown its global market presence. But the company wasn’t prepared to rest on its laurels. It wanted to make more noise. It wanted to make more sales. That meant it wanted CoshNiven.
We kicked off by refreshing Scot Seat’s logo. Evolutionary in nature, rather than revolutionary, we revitalised the existing identity to make it fit for the modern marketplace, without deviating from the brand values it represents.
Next we designed and built a new, responsive website to showcase the company’s capabilities and quality product range. With its eye-catching images, extensive product information and fast loading pages, the new site makes it easy for users to quickly find exactly what they’re looking for when they arrive at the site and then convert them into sales leads.
Since launching the new website, Scot Seat has seen a surge in sales enquiries from national and international clients. These levels are further increasing as the next phase of marketing activity comes on stream. This work has involved integrating social media and direct mail to build on the increased brand awareness, drive more traffic back to the website, and generate more sales leads.
• Branding
• Website Design
• Marketing Strategy
• Design
• Digital Marketing
• Social Media
• Direct Mail
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